Separate trend
from hype

Make well informed decisions
or boost your brand name
by unlocking the potential of Big Data.

 
 
 
 
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Monetise trends that matter:

Trendmark extracts the “wisdom of crowds” out of Internet Search Data.
Utilise this wisdom through reports, monitoring and the Trendmark library:

 
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Custom Report/index.

Trendmark works together with you to create a comprehensive list of search terms that matter to your sector:

  • your company & competition

  • sector trends, technologies

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Monitor.

Monitor your custom list
Monthly basis: “Nowcasting”
Alerts on trend change
Market your brand by sponsoring a “white label” search index.

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Trendmark Library.

  • 250+ Technology Tracker

  • 250+ Additional Trending topics

  • Growth profiles & trend alerts

  • Periodical trend reports and white papers.

 

One single scale to plot all internet search.

Consistency: A single consistent scale to measure all internet search enables the user to gain early insights into the big picture by connecting macro/tech trends to a micro/company level.

Significance: The context of comparable search terms determines the significance of the level and change of a search frequency. For example, companies and brands are searched more frequently than their underlying products, technologies, or local activities.

See video below for 6 minute pitch on how it works with selection of examples, including the Fincog Challenger Bank index.

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Trendmark can help you

Our services are particularly interesting for investors, consultants, and corporations.
Here are just a few examples.

 

Investors

Portfolio managers, venture capital and private equity.

Analyse and Monitor

  • your company versus competition

  • benchmark/index

  • portfolio holdings

Support investment decisions

  • input investment case

  • timing of decision

  • set pre-profitability milestones for start-ups

 
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Example in Graph: A Challenger Bank starts at the end of 2015 with a marketing campaign (Frequency Scale is well suited to set ‘benchmarks’ for such campaigns). Then it takes three years to reach level of a competitor: a first pre-profitability milestone.

 
 
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Example: the graph shows the Fincog Challenger Bank Index. Fintech consultant Fincog provided the list of most important banks. Now they post regular updates on Linked-in.

Consultants, corporations

Show thought leadership:

  • Raise brand awareness by sponsoring a ‘white label’ custom search index co-created with Trendmark.

  • Input for periodical newsletters, blogs, etc.

 

Corporations

Strategy, product development, and marketing

Analyse and monitor:

  • your company vs competitors (or suppliers, customers, etc.)

  • sector/market trends.

  • set ‘internet search‘ benchmark for marketing campaign. (see example above)

Support corporate strategy:

  • identify growing markets / abandon a downtrend.

  • sport new product categories and winning technologies.

 
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Example: Internet search for new banking platforms signals two main points: 1. Adoption of new platforms started more than a decade ago. 2. A new shift is under way: mobile banking is replacing internet banking. Wisdom for incumbent banks is to shift attention from their (desktop) internet platform to a mobile platform.

 

6 minute Youtube clip on Internet Search and Oculus Quest