Separate trend
from hype

Make well informed decisions
or boost your brand name
by unlocking the potential of Big Data.

 
 
 
 
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Monetise trends that matter:

Trendmark extracts the “wisdom of crowds” out of Internet Search Data.
Utilise this wisdom through reports, monitoring and the Trendmark library:

 
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Custom Report/index.

Trend patterns
Context vs peers
Correlations & causation vs sales/price.

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Monitor.

Monitor your custom list
Monthly basis: “Nowcasting”
Alerts on trend change
Market your brand by sponsoring a “white label” search index.

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Included in subscription: Trendmark Library.

  • 160+ Technology Tracker

  • Public search profiles

  • Growth profiles & trend alerts

  • Periodical trend reports and white papers.

 

One single scale to plot all internet search.

Consistency: A single consistent scale to measure all internet search enables the user to gain early insights into the big picture by connecting macro/tech trends to a micro/company level.

Significance: The context of comparable search terms determines the significance of the level and change of a search frequency. For example, companies and brands are searched more frequently than their underlying products, technologies, or local activities.

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Trendmark can help you

Our services are particularly interesting for investors, researchers, and corporations.
Here are just a few examples.

 

Investors

Portfolio managers, private equity, and commercial bankers

Analyse and Monitor

  • benchmark/index

  • portfolio holdings

Support investment decisions

  • input investment case

  • timing of decision.

Example in Graph: A company announced adapting a new technology-strategy in their 2009 annual report. The tech had just broken the 1.000 level on the Trendmark scale. Fewer then 20% of technologies break this level. - The company turned out to be a great portfolio holding. Its online sales rose more than tenfold. The market cap and internet Search did too.

 
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Researchers

Marketeers, consultants, and journalists

Marketing:

  • Measure success of marketing campaign.

  • Raise brand awareness by sponsoring a ‘white label’ custom search index.

Advice clients/readers

  • Trend or hype?

  • Patterns, correlation, causation.

Example: the graph shows a technology that broke through the 10.000 mark on the Trendmark scale. Fewer than 10% of technologies reach this level. - Although the technology is on a second downturn, this time the seasonal pattern suggests early phases of commercialisation. Its good enough to end up under a X-mas tree, but awaiting the killer product.

 

Corporations

Strategy, product development, and marketing

Analyse and monitor:

  • your company vs competitors.

  • suppliers and customers.

  • sector/market trends.

Support corporate strategy:

  • identify growing markets / abandon a downtrend.

  • sport new product categories.

  • select winning technologies:

Example: The graph shows a selection of new entrants into a market full of consolidating giants. This is a commercialising ‘technology trigger’ pattern. The largest new ‘challengers’ are already generating more search than some local incumbents.

 
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